The psychology behind clothing colours

What is color psychology?

Color psychology is the study of how colours affect your behaviour, mood and impression of others. In this blog we will talk about what impression each colour gives off, and what colour is best for certain situations, such as work, gym or what to wear If you want to be seen as strong etc.

Colours affect our moods and how others perceive us. However, obviously colours aren’t the only thing that affects how people see and react to us. You can still be liked at work even if you’re wearing a yellow suit, or be seen as confident if you are wearing all white. Yet, if you are given the choice, why not pick a color that will works to your advantage?!

Great colours for work


This colour symbolises freshness, safety and harmony. Green is also associated with money

and the “go” signal for a traffic light. Both of which are great characteristics in the office.


This is the colour of loyalty and stability. It also has a calming effect, which is why you find doctors and nurses in hospitals wear blue uniforms. It’s also the most stable colour. So if you work in a highly stressful or drama-filled workplace, blue is a great colour to wear to counteract the tension.


The colour of stability, brown is also seen as more masculine. If you’re a woman in an almost all male work environment, wearing a brown suit can give you credibility.


This power colour can make us feeling of mystery and serious. It should also be thought of as elegant, and has a thinning effect. If you want to be taken more seriously, a typical black suit with a green or blue tie can work amazingly.

Colours that shouldn't be worn to work


This is a happy colour and usually creates a sense joy. Saying this, yellow is also considered an unstable colour, so it can be over energising for the workplace and make the wearer look weak or less professional.


Grey conveys a sense passiveness and have a lack of energy. If you like wearing grey, by all means still wear it, but wear it along side a brighter colour to counteract the negative effect of grey.


This is the colour makes you feel alert and shows shows passion. Not so great for the office. It also increases metabolism and raises blood pressure and your heart rate, which is why it’s used for stop signs and fire engines.


This is a colour of stimulation and enthusiasm. It’s not as aggressive as red so could be a good alterative, as it will can catch attention. Just make sure you wear it in moderation, so best to wear a different colour suit and then wear accents of orange.


Purple reminds people of royalty and luxury. However, since purple rarely occurs in natural setting, it’s also seen to be artificial. So just like orange, its better to just wear accents of the colour.


This colour is associated with cleanliness, purity and perfection. It is always a safe choice for a shirt or accessories, but too much white can create a feeling of timid and blandness.... not good look for work.

What colour should I wear to workout?

Orange! Orange is a colour of enthusiasm. Orange is a great blend of red’s passion and yellow’s happiness. Research has shown that orange increases oxygen supply to the brain, creating an energising effect, and stimulates brain activity.

What to wear if you want to be seen as strong?

The short answer is Black.

Black gives the impression that you

you have self-control and discipline, independence and a strong will, which then leads to a sense of authority and power.

The colour black is often also seen as the colour of sophistication, which is why you have 'the little black dress', and 'the black tie event'.